2. Service Design Philosophy

Keep showing (carbon emissions and reductions) every day

How should we design our services to achieve this?

What should we continue to show?

What can we show?

Companies are the first to start reducing carbon dioxide emissions. Especially large companies are. They are switching to electricity from renewable energy sources, developing production processes that reduce carbon dioxide emissions, and developing equipment that capture and utilizes carbon dioxide. Companies have begun to visualize carbon dioxide emissions in their business activities and are now obligated to disclose information in their investor relations events. Some are actual measurements, others are estimates. Various indicators are now being made visible.

What about our consumption behavior? For example, how much carbon dioxide do we emit when we drink a cup of coffee at a café? What about when we buy one T-shirt at an apparel store? At present, we can only link our consumption to carbon dioxide emissions based on a series of estimates. Even a single cup of coffee emits different amounts of carbon dioxide depending on the café you use. In the first place, it is also difficult to capture the consumption behavior of each individual.

In contrast, there is an approach that calculates the amount of carbon dioxide emissions based on credit card usage history. However, this approach also entails a large amount of estimation. In the first place, we do not know what percentage of a person's total consumption is accounted for by the use of credit cards. Some of the purchases that can be read from the credit card usage history can be read as what they are in effect, while others cannot. And even if the products purchased could be identified, the associated carbon footprint would be an estimate. Unfortunately, we can say that only a small portion of the carbon dioxide emissions (reductions) generated by our current consumption behavior can be ascertained. Considering each individual, even if we could visualize only a few percent of his or her behavior, it would not be significant.

We want what we continue to show every day to be as real as possible. And we want it to be meaningful even as the information (some of the information) builds up.

Realistic data should be obtainable and meaningful to see the situation as it builds up.

That's what we see in capture.x.

Somewhere in the world, solar power plants are operating every day and new facilities are being built. So are wind farms. EV stands for electric vehicles are also increasing every day. We will visualize the daily increase in the number of such facilities by the hundreds, thousands, and millions. And we will also show the actual measured amount of carbon dioxide actually reduced (or contributed to reducing) by such facilities.

It is a joyful feeling to see the increase in the number of facilities that are carbon neutral. It is also exciting to see actual measurements of the steady and realistic reduction of carbon dioxide emissions from facilities that may be in even faraway places.

That's what we want to achieve with capture.x. We want to come up with a service design that will make that happen. That is the fundamental design concept of this service.

Exciting experience

When one hears the word "environmental issues," one often gets the impression that it is a serious matter. Of course, these issues are serious and important in society. However, if you ask yourself whether you can always keep thinking about such a serious issue in your daily life, the answer is no. capture.x is not an application to seriously study environmental issues, nor does it educate people about them. Through an exciting experience, the result is the reduction of carbon dioxide emissions. The subject-object relationship is viewed in reverse. The fun experience is the main thing, and the reduction of carbon dioxide is the secondary thing.

In the capture.x app, each user will have his/her own HOSHI which stands for PLANET. It is a simulation of the earth, and while enjoying raising that HOSHI, the user contributes to the reduction of carbon dioxide emissions in the real world. In a way, this is similar to the SimCity of yesteryear. SimCity is a game where the goal is to develop the city in the game, but capture.x is not like that. It has realistic facilities, and by increasing these facilities, HOSHI is developed. The amount of contribution to CO2 reduction of the facilities installed in that HOSHI is tied to the real world.

By enjoying the feeling of ownership, growing your own HOSHI, and having fun using the application, you are contributing to solving environmental problems. Through this exciting experience, you will reduce carbon dioxide emissions without even realizing it. The goal of capture.x is to realize such a world.

Behavior modification

“Thanks for capture.x, carbon neutrality was accelerated by three years.” Our goal is to become a service that can be described as such. To achieve this, we want to change the behavior of users of capture.x. Through capture.x, we will create 100 million people who will change their behavior around the world. This swell will lead to innovation and accelerate the realization of a carbon-neutral society. We believe that if 100 million people who see the realization of a de-carbonized society as their own personal matter and live their daily lives through the app, we can accelerate the realization of this goal by a few years.

The change in behavior will not be necessary a big one, or a change in the way we live our lives but will start with small changes in our daily lives. The scope and magnitude of the transformation should be gradually expanded and deepened. The first step in the transformation will be to look at carbon dioxide data on a daily basis.

The behavioral changes that capture.x wants to make are as follows.

1. Looking at data on carbon dioxide reductions

2. To be aware of environmental issues by looking at the data every day

3. To increase the number of friends and acquaintances who are aware of environmental issues every day as I am

4. Share and spread information about environmental issues

5. To become more aware of environmental issues by looking at the data on carbon dioxide reductions every day.

6. And to change our daily consumption behavior by seeing the data of carbon dioxide reduction.

7. and more

As we update the service, we plan to increase the number of behavior change items, but the first target to start with is "seeing it every day". We see this as a fundamental, basic, but all-important behavior change.