1. Background of capture.x

Man-made changes that have occurred on the Earth

Environmental destruction, global warming, decarbonization, and carbon neutrality. In 2023, these words are commonplace around us. Scientists and politicians are also shouting them loudly. If nothing is done, the Earth will become an unlivable planet.

On the other hand, there is a different view. Throughout its long history, the Earth has experienced ice ages and warm periods. Tens of thousands of years ago, the earth was in an ice age. The last ice age ended about 10,000 years ago, and the warming period, that began after the last ice age, is linked to human development history. This global warming in the 21st century is just one process when considered on a planetary basis. Some scientists claim so, and some consumers believe so as well.

Humans have only been farming for about 10,000 years. It has not yet been 7,000 years since we invented writing. It has only been 250 years since we created the steam engine, the beginning of the industrial revolution, and 120 years since we acquired flight technology. The Internet is only 50 years old. For such a human being, the planetary changes over a period of 10,000 years are so great that it is difficult to take them into account for an organism whose lifespan is only 100 years.


So what if we look at the facts that have happened? The last 100 years and the next 100 years. What humanity in 2023 thinks about the next 100 years now will live on in the next 100 years even more so.

The world's population has quadrupled from 1.8 billion in the 1920s to 8 billion. The average temperature has increased by 0.74°C over the past 100 years (Japan Meteorological Agency). In the Northern Hemisphere, the increase is more than 1°C. The concentration of carbon dioxide, which was stable at 280 ppm before the Industrial Revolution, has increased over the past 100 years and now exceeds 400 ppm. Carbon dioxide emissions have expanded 70-fold, from 500 million tons to 35 billion tons (Data from 100 years ago is an estimate with various theories).


The facts that humanity refers to are data that humanity can measure and predict. They are figures that can be demonstrated by utilizing the cornerstones of current science and technology.

This graph shows the average temperature and carbon dioxide concentration from 800,000 years ago to the present. The facts mentioned above that have occurred in the last 100 years, and the impact of the rapid scientific development of mankind on this planet, have certainly brought about "demographic" changes.

There are disproofs based on unknown science and technology and the claim that it is actually a minor change when considered on a planet-by-planet basis. It is possible that they are correct. But that remains to be seen for us today.

And let's turn to another fact.

Based on the changes of the last 100 years, countries all over the world and companies all over the world have begun to address the issue of "environmental destruction, global warming, and the creation of a decarbonized society, carbon neutral”. The goal should be a world with net-zero carbon dioxide emissions. A world in which carbon dioxide emissions do not increase even if all scientific activities of mankind continue. Although carbon dioxide is emitted artificially, it is also absorbed and utilized. The global economy is currently worth more than 100 trillion USD. That economy has begun to move in this direction.

Eight billion humans are also beginning to look in the same direction. With a smartphone population of well over 5 billion people, they have begun to think about "environmental destruction, global warming issues, decarbonization, and carbon neutrality" every day through the Internet, news apps, and social media. We are beginning to see it. They are beginning to think vaguely that we must do something about it for our own children, although their interest may be small or large.

Major changes in the companies and consumers that drive economic activity. This will be another fact that is happening now.

Show daily to reduce 80%.

The world has set a major goal to achieve this goal: to become carbon neutral. At COP26, held in 2021, this goal was set as "a challenge shared by all humankind.

The goal is to reduce carbon dioxide emissions by 80% by 2050, which is over the next 27 years from now, a goal that has been achieved by increasing emissions by dozens of times over the past 100 years, a period in which the world has been driven by scientific, technological, and economic development. The world, which cannot exist without increasing carbon dioxide emissions, will be made to exist while reducing carbon dioxide emissions, and will continue to promote development.

To reduce it by 80% over 27 years, it would have to decrease by 6% each year, while growing the economy. Japan's population is declining, but world population will still grow to 10 billion by 2050. 2 billion more people in the process, and a 6% reduction each year must be achieved while developing the economy.

This is a rough analogy but let us consider a family. A child is born and the family grows. In such a situation, while raising the salary, the expenses must be reduced every year. It sounds like such a goal. Unfortunately, Japan's economy has been stagnant for the past 30 years, and the population has begun to decline. During those 30 years, carbon dioxide emissions have continued to increase.

It is a tremendously high goal.

And we found the situation tremendously interesting.

If the word "interesting" conjures up images of impropriety, we felt that this was a tremendously rewarding time to describe the situation in different terms.

It may be more difficult than Japan winning the Soccer World Cup championships twice by 2050. Toward such a lofty goal, an economy worth 100 trillion USD is making a big move without making a sound. Never before has there been such interesting timing.

And in planning and developing this service capture.x, we realized one last major fact.

"Wait a minute. We need to reduce carbon dioxide by 80%. 6% every year? Then how much am I emitting now? How much can I reduce it from last year?"

Yes, as of today, none of us know.

How much carbon dioxide have we emitted?

How much can we reduce our carbon emissions?

When a 50 kg person tries to lose 6% of his/her weight, or 3 kg, that person is in such a state today that he/she does not know his/her weight, nor can he/she measure it. Achieving a goal begins with looking at those numbers every day. If you don't look at it, you don't start.

When we learned that fundamental and simple fact, capture.x was born.

Turning the realization of a decarbonized society into a personal matter.

In other words, to make it personal is simply to "keep showing every day" to everyone how much carbon dioxide they are emitting (and how much they are reducing).

This was the beginning of capture.x.

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